Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Having worked across different cultural contexts internationally, she brings a bilingual perspective and a lasting interest in how culture shapes identity. Her work spans cultural institutions, startups and property clients across print and digital. Every project starts with a strong idea, expressed through typography, tone of voice, photography art direction and systems that make a brand speak consistently across every touchpoint.
Coaching
Editorial
Type: Brand Identity
Role: Naming, Visual Identity, TOV, Art Direction
Images: AI-assisted (Midjourney, Nano Banana Pro)
Role: Naming, Visual Identity, TOV, Art Direction
Images: AI-assisted (Midjourney, Nano Banana Pro)
A project that started with a simple but powerful question from Mollie Balch: Why do workplaces keep failing neurodivergent employees when the problem isn't the people—it's the system?
Mollie is a former senior executive with ADHD and autism. After years in corporate environments that weren't built for different minds, she saw how much potential gets left on the table. So she decided to launch a coaching practice to help organisations redesign their systems and unlock the strengths neurodivergent employees bring.
The brand reframes neurodiversity as a shared strength, focusing on what becomes possible when teams understand how diverse minds work together. The visual system is built on the idea that strength takes different forms in each person. Each person receives their own R from the wordmark as a symbol of their potential. The Rs work across applications as individual symbols and collective patterns, showing how diversity creates strength.
The name Spring works on multiple levels. It's a metaphor for stored potential being released, it's simple and human, and it gave us creative flexibility to build a visual system around motion and rhythm.
Mollie is a former senior executive with ADHD and autism. After years in corporate environments that weren't built for different minds, she saw how much potential gets left on the table. So she decided to launch a coaching practice to help organisations redesign their systems and unlock the strengths neurodivergent employees bring.
The brand reframes neurodiversity as a shared strength, focusing on what becomes possible when teams understand how diverse minds work together. The visual system is built on the idea that strength takes different forms in each person. Each person receives their own R from the wordmark as a symbol of their potential. The Rs work across applications as individual symbols and collective patterns, showing how diversity creates strength.
The name Spring works on multiple levels. It's a metaphor for stored potential being released, it's simple and human, and it gave us creative flexibility to build a visual system around motion and rhythm.
Effect
Spring shows that difference isn't something to fix. It's something to unlock. The identity gives Mollie clear language to guide conversations about strengths, collaboration, and long term progression across organisations. When people understand how they spring, potential unfolds.